 |
 |
 |
 |
 |
Why Talk of Your Towne Works!
Unique style to fill a niche:
The TOYT was created to fill a hole in the marketplace. There are various forms of marketing and various mediums to put your message into the marketplace. By surveying the community to determine what people were looking for and why gave us complete confirmation on what we needed to do. Create a monthly publication that was attractive, clean, community oriented, a light read piece that was fun and would highlight the local merchants while providing useful “local” information. Every aspect of TOYT was specifically put together from the look, content, paper color and, format right down to the method of distribution to insure TOYT would reach and be read by thousands.
Did you know most people associate color with solicitation? According to the surveys and research we gathered during the time we spent talking to people, we found that about 95% of people see color that way and don’t even bother looking at their mail. The mail box is full of expensive color solicitation that the reader just pitches in the trash. Is that where you want your message and money to go? That’s why we’ve designed TOYT in black print on a very eye appealing tan paper. In our many years of experience in business and with research from the local communities, TOYT is able to bring your message to the local target market you are looking for. TOYT’s affordability allows for the business owner to keep a consistent message out in the marketplace and more importantly in front of your target audience. This consistency creates your “brand” that people will recognize every time they see it!
Why we do what we do?
At Talk of Your Towne our philosophy is simple...give the client an attractive, results oriented, way to get in front of “their” target market without costing an arm and a leg so it can be consistently effective. Our approach allows us to be extremely affordable, informative and attractive so the targeted audience welcomes it and finds it useful. Many times direct mailers are thrown away before they ever get opened or looked at; in fact, over 95% are never opened at all. Our approach gets in the hands of the people you need and intend it to reach. It actually has a 2 ½ week shelf life in the home. You’ll find it on many coffee tables!
Exclusivity…Does your business have exclusivity in marketing?
Most businesses do not understand the power in having exclusive marketing and advertising. Most companies that you trust your marketing to will also advertise for your competition alongside of yours. There is a saying “he who has the best coupon…wins!” And if that is not you, you lose your money and time in gaining new customers. With the Talk of Your Towne publication we believe that your marketing needs to be just that...YOUR marketing! Our philosophy is to create a print newsletter style of marketing that has exclusive businesses offering their products and services in display advertising. People have enough decisions to make in their daily lives and we believe in offering them a clear, quality, trusted business instead of more choices. When people look inside our publication at the display ads for a particular service or product, what they will find is one...YOURS!
The many BENEFITS you’ll receive when you become a part of the TOYT family:
Unique Advertising Formats – We offer many styles of ads but more importantly we offer a way for you to “tell your story.” This is one of the more important factors for a local business owner. This is just one of the ways we help to introduce you & your business to thousands of potential customers in a warm and inviting way. People want to know who you are!
Features, Features, Features – This is what makes the reader read the TOYT from front to back. Readers are looking at every page every month to see what’s in each issue. Always fresh and current information - Event’s, Helpful Hints, Did You Know, Puzzles, Recipes, Useful articles, and more! No "page to page" of ads here.
Cover Exposure - We reserve the front cover for your story and offer it for FREE! We don’t sell it just like another ad. Who wouldn’t want their story on the front cover?
Limited size - Maximum of 28 pages. Your ad is one of a relative few; not “buried” in the pages of a large newspaper or magazine.
Exclusivity - You have an exclusive listing in our TOYT publication with your display ad for your primary business. NO COMPETITORS to worry about!
Targeted demographics and areas - We target only neighborhoods that meet specific demographic criteria while putting your business in front of your neighbors and those who are in your backyard. Or reach a large number of your neighbors beyond your backyard in surrounding towns, zip codes, and regions.
Less Expensive than other print media! This allows you to advertise more frequently and a consistant monthly repetition brings the results you need!
TOYT is everywhere – Not only do we use direct mail to get TOYT into tens of thousands of homes every month we also have many retail display boxes to allow even more people to see your ad and message. Many businesses request a display box even if they are not in the publication. Click here to see a list of where you can pick a copy of Talk of Your Towne up.
Local Businesses – Filled with what the readers want...local businesses! We know this by our many many entries to our yearly contest, readers really want to know about the local businesses with in their communities.
Change Content Monthly – Your ad can be changed as often as you like to keep things fresh and keep the reader checking back for more!
Curteous, Friendly, Caring and Responsive Team Members to assist you – We’ll always be there for you to assist you with your needs.
Prescreened – Your company is prescreened and locally referred so potential customers have a greater confidence in your products and service
.jpg)
©2009. All rights reserved. The appearance of any advertisement or article does not constitute an endorsement, nor is Talk of Your Towne responsible for any claims made by any other party. Reproduction or use in any medium without permission of Talk of Your Towne is strictly prohibited.